So like many of you all out there I am a huge fan of Kanye's latest project "My Beautiful Dark Twisted Fantasy". There is of course a few songs that I i leave on repeat, one of them happens to be "Devil In A New Dress". This song has a few meanings, to me at the core i think of Ye being with a woman that he knew was trouble. But against his better judgement he cosigns with the sexual appeal and confidence she exhibits, come to find out she proves to him exactly what he suspected and he is back to square one.
Now the video was produced by an up and comer in the new generation of producers, not Kanye. Even though I imagine that he would love the direction it went in. The colossal mind that created this epic visual is Yonie, He reps the West Coast and i got a chance to talk to him on how he came up with the concept for the video and how he knows the knockout that stars in it (Helen). . .
DEVIL from yonie.ethiopian.love on Vimeo.